Friday, 9 February 2018

Is ‘Ghoomar’ another name of an outrage?

As an Indian citizen has right to watch, speak and write as he or she has a complete right to freedom of speech and expressions. As we have observed in few years, this right is been violated by many communities and people which has led to outrage in our society. People are being questioned on the basis of their secularism and nationalism. Is this the nation which we are looking forward to growing in future? If we are not able to deal with our internal problems then how we’ll be able to deal with other things. In 2017, we came to know about various events related to caste, creed, and nationalism. Even the eminent personalities were part of these incidents in one or the other ways. Many journalists were murdered and threatened on a single outrage. Is this example we are setting to others?  In recent years nationalism and secularism came to light many times in the country. Many outrages and riots took place due to this issue. Where another country is focusing on overall development, here in India our concern is nationality and secularism. Whereas media is concerned they are playing a pivotal role in bringing up the true ‘colors’ of the country.
Ghoomar Outrage:

This year many leading movies faced controversy one or the other ways, some due to critics or some due to religious values.  According to freedom of speech and expression, every individual has right to share his or her opinion in one or the other way. Like Udta Punjab, P.K and many more. This time things have got out of the limit just for a movie. Padmaavat recently broke all the box office record in a single day release. People were awaited to see an epic film, but a particular community was unhappy with the making of the film. According to Karni Sena Padmaavat consist of some elements which have hearted the sentiments of the Rajput community, as per the research they have distorted the history of the Rajput emperor. In any case, Karni Sena didn’t know anything about Padmaavat or the idea behind this film. In the recent news we have observed, Karni Sena has created a nuisance in the whole country, buses were burnt, even school bus was thrashed which was carrying children. In India misogyny is being created on the terms of gender, caste, and race, and our politicians are seeking votes on the basis of it. If we didn’t unite and fought against it, one day would come when there would be no peace and prosperity. 

Wednesday, 1 November 2017

Shaan Mishra-A boy from Himalayas

Who said that dreams don’t come true? if you are passionate about your future and if you are ready to face challenges then you can quickly achieve anything you want in life. It is important to have a career goal in life so that you could feel motivated and set an example for others. Many times, some people set a good example in our lives. In today’s time, you just need a way and objective to achieve something in life. A boy at his tender age has set an example for his generation that nothing is impossible to achieve if you are serious and passionate about it. Shaan Mishra is a boy from the Himalayas who is recognized as a Young Achiever of India. He was born on 16th October 1992.
A boy with dark brown eyes and dark brown hair have become a sensation in the movie industry. Shaan Mishra started his journey from Dehradun, from there, he completed his schooling from Carman School. He always has the urge of being independent, so he worked with various companies in Dehradun. Technically, Shaan did his further education from Symbiosis, Pune. Also after that, he joined; Kingfisher as Cabin Crew, but left his job to achieve his dream to become an actor.


Shaan Mishra is a familiar name in a fashion industry; He won the title of Mr.Uttarakhand in   2014-2015. After that, he was recognized as Mr. charming, Mr Bollywood and Mr. Talented. The list of an award doesn't end here only. He was awarded as Mr.IMA (Indian Military Award) in 2014. Shaan Mishra has always worked hard to stand out in public. He is not only known for his talent but also good looks. Shaan Mishra is a known face for Adhuna Akhtar B-Blunt, Showstopper in Dehradun Fashion week for consecutive years. He has also featured in the advertisement for Cornitos Nacho Chips. Apart from that Shaan Mishra has worked for various renowned brands such as   US POLO, Being Human, Nautica, Adidas, Levis’, PUMA, etc. Shaan is another name of hard work and dedication; he is passionate about acting and his looks. Most of us don’t know this thing that he is very skeptical about fitness also. He owns a gym chain in Delhi.
There is a unique fact about Shaan that he loves teaching, he teaches theatre to young aspirant so that they could also achieve their dream in acting. Shaan Mishra is a true example of learning and practicing. Not only onscreen but off-screen also he has worked as production manager in Bullet Raja,Ishqeria,Student of the year,yaara and haye dil. and also working with ace Hollywood director Goran paskaljevic as production manager. He has seen incredible success in young age. Shaan is very enthusiastic about his work and fitness. That is why he is known as Young Achiever by Government of India. He like taking new challenges and overcoming it in best possible way. As far his family background is concerned, his Father is a lawyer and mother is a teacher. Shaan has always made his parents proud with his work and passion.







Wednesday, 1 February 2017

Union Budget 2017 (A new Ray of Development)

Union Budget 2017

You must have remembered that on 9th November 2016, Prime Minister Narendra Modi took a revolutionary decision by banning Rs 500 and Rs 1000 note to bring back the black money from the market. This decision has impacted a large number of people as the citizens of the country mostly used 500 and 1000 note. But later everything became normal. This year demonisation brought lots of changes in the market such as fluctuating prices of a stock exchange and gold prices. The Union Budget 2017 has emerged as the ray of hope to come up with the remonetization in the market. Arun Jaitley has introduced Union Budget 2017, which came up with new things to benefit the come man, some of the changes took place such as:

  • Income Tax deduction to 5% for individuals having income 2 lakhs to 2.5 lakhs
  • Income Tax deduction to 10% for individuals having income 50 lakhs to 1 cr
  • Revenue deficit reduced to 2.1%
  • Fiscal deficit targeted at 3.2 %
  • Merger between financial budget and railway budget came as a boon for the country
  • More steps will be taken in the favor of farmers and low-income people.
  • No tax on cashless payment
  • 6% increment in defense spending.


How Union Budget impact a common man?


This budget has been introduced by keeping overall development in mind, new decisions have been made which would be benefited to every citizen of the country. As far as the demonization is the concern some steps have been taken to increase the capital in the market. People are expecting the positive impact from this budget. The collaboration of railway budget and the financial budget has shown positive impact amongst the people. Apart from all the things now the question arises that how does it impact the common man of the country, a development in the country can only take place if the common man is benefited. The budget is clearly focused on the farmers, middle-class people, railways and digital. This year budget will show a positive impact to the citizens such as, tax reduction, surcharges for income people, monetary benefits in selling and buying of the property, cashless payment above 3 lakhs, no service tax on railway e-booking, real estate may get cheaper, the foremost step is taken for healthcare, it is aimed to eradicate kala-azar, filariasis by 2017, leprosy by 2018 and TB by 2025. As far as education is the concern the government has launched a system for measuring learning in schools. The Proper focus is given on science and flexible education. 

Wednesday, 4 January 2017

Scope of Online E-mail Marketing

Impact of Digital marketing

Digital marketing has been impacting the marketing industry drastically, It has altered the way of perceiving things in a systematic manner, Internet marketing has made it easier for the companies to promote their brand, not only that it has made easy for them to get in touch with the target audience. It is a two-way process, you can access to the response of the audience in the most convenient way. Digital marketing was introduced in the year of 2005, it was initially implemented in the United States, Since then every company takes help of Internet marketing to publicize its brand. Internet marketing consists of various aspects such as social media marketing, direct marketing, personal selling etc. This system plays an important role in segmenting the audience in a distinctive manner. Digital Marketing has impacted the growth of the organizations, irrespective of the nature of the business one can easily promote its brand on the Internet platform. Initially, people were dependent on the advertising, advertising is a long-term process and requires a lot of capital, whereas in online marketing you just need to design a plan accordingly. Internet marketing never lets you down when it comes to brand enhancement.

Scope of E-mail marketing

Online E-mail marketing is the most effective tool of Internet marketing, it helps you to select your demographic audience you could easily and not only that you could access to the response of the audience. There is a vast scope of online e-mail marketing for the clients to upgrade their brand image in a systematic way. Online E-mail marketing ensures a systematic approach for analyzing your growth in the company. It has increased the possibilities to work on the new approaches for developing new marketing in the industry. There is the wide scope of E-mail marketing such as:


  • It Broadens your reach: E-mail marketing plays an important role in broadening your reach and maximizing the profit. It plays an important role in enhancing the productivity of the firm. E-mail marketing provides you a scope of analyzing your target audience and expanding the market amongst the clients.
  • Provides immediate response: E-mail marketing is the most effective tool for getting an immediate response, it helps a company to give proper attention to the client. Not only that it help a marketer to design a marketing strategy by examining the interest of the patron.
  • It is more effective than any other tool: Online E-mail marketing is the most effective tool that any other tool. It plays an important role in enhancing the name of the company and catering easy results for the particular clients, when it comes to meeting the expectations of the client, through this tool it easier to communicate with them and understand their requirement. 

Friday, 30 December 2016

Great Ideas For New Year Decorations

New Year Celebration

Whenever we think about the new year, the first thing which comes in our mind is joy and happiness, the new year is the day of celebrating happiness and positive vibes, Every individual wait for this day for celebration in its own way. Everybody has its own idea of celebrating it in different ways, some go out for a party, some organize a party at their place or some wants their own time. New year celebration is full of excitement and fun, no matter what you come from different caste and creed, the new year is for everybody. The best new year is celebrated in metropolitan cities, in metropolitan cities, you can observe different moods and style, even various companies come up with different offers to attract the audience. Delhi and Mumbai are the most crowded place during the time of new year because people from different part of the city comes here to celebrate new year's eve. If you look it in a broad manner Australia and America are the two countries where you could witness vibrant colors during the time of new year, the houses, malls, markets and roads are decorated in a unique method with brightness all around.

Ideas for New year Decoration

New Year's eve is the biggest night of the year, people gather with their friends and family to say a warm goodbye to the previous for giving lovely memories. One should celebrate this last day of the year in the best way possible. The celebration starts with decoration, decorating a place gives a feel of celebration, There are numerous ways for decorating your place or your workplace in the best way possible. The decoration depends on your mood and attitude, many people like to decorate their home in the quirkiest way possible and some wants it in a sleek manner. There are enormous ways of decorating your house such as,


  1. Design Party Horns: Party horns are the quirkiest way for gracing your place, party horns are loved by kids, you can design it with shimmer and old papers with glitter on it.
  2. Make Resolution Tree: Resolution tree is simple to make, it adds classiness to the environment, you can be artistic in making this tree, try to make resolution tree with sticks and thermocole and left sticks or with the help of old plant.
  3. Prepare party pop-up: Party pop-ups sounds very interesting if you are decorating it for party purpose. This party pop-up looks trendy and bright when you hang them on your walls and doors.
  4. Give grace to your room with LED Lights: LED Lights looks amazing and bright if you hang them in your room with pictures hanging on them, these light look unconventional and beautiful and it is appropriate for making your day. 

Thursday, 29 December 2016

how to increase sales during holidays through social media?

Social media has impacted our life anticipatively, after its evolution people have became dependent on the social media completely, social media has give platform to the people for getting access to information, initially humans were not aware about the facts, Nowadays it has become very easy to gain information. Social media was initially meant to using it for personal use, but now citizens are using it professionally also. As far organizations are concern, every organization is dependent on the social media, social media has equalized the way of promoting the company, no matter weather its a small or big company every company promote itself on social media. This type stage helps every firm to get maximum exposure, easy to attract target audience and achieve large number of traffic. It is a kind of two way communication, you could easily observe the feedback of the people on the particular trending, whereas e-commerce websites are concern, they have would simple way of spreading awareness about their website on the social media, this has lead to digitization in all over the country. Social media never lets you down when it comes developing loyal audience.

Tips for increasing sales through social media

It is the time for holidays, every company look forward for some new technique for generating sales in the market. Holidays is the time for maximum retailers for attracting audience because people search for a good chance for buying things and they like to spend time on scrolling out on the Internet. Online media has made it easy for the people to purchase things on Internet as it is the reliable medium, now retailers has also shifted from traditional advertising to online promotion. There are numerous ways for raising your sales through social media such as ;


  1. Use Hashtag:Hashtags are the most trendiest option for increasing your sales, people has adopted this way for promoting sales, most of the companies use hashtag for the promotion,you can use distinctive and creative hashtag for introducing sales so as to be unique in the market.
  2. Introduce coupons:Coupons are the most attractive way for targeting audience, you can use coupons through facebook page or through twitter handle. One can also introduce coupon via followers or shares, for example share with you friends to win merchandising coupons.
  3. Come up with trending sales offers:sense of urgency is the human nature, when it comes to buying things everybody come up with different reasons for buying stuff. Sales offers sounds interesting for attracting maximum audience as it spreads amongst the people easily.
  4. Encourage free shipping:As the season of holiday is about to come, majority of the patrons find it simple to shop through shopping website, many of the shopping sites charge for shipping, to be distinctive you could encourage free shipping. Who does not like saving money. Free shipping would help you to get maximum audience.